by Calma | 5 October, 2022 | consumer behavior, market research, market research, research
What do your customers think about your brand and your products or services? A question that is not easy for many companies to answer and yet is essential to be able to truly adapt to the needs and expectations of our customers. At this point, the customer...
by Calma | 1 July, 2021 | face-to-face focus groups, focus group Madrid, focus groups Barcelona, market research, market-research-recruitment, recluitment1, research
There is no doubt that market research recruitment is key when it comes to approaching a new research project. But what factors, criteria and steps should we take into account when selecting participants? What strategies are the most appropriate to succeed in...
by Calma | 26 November, 2020 | ethnographic interviews, market research, research, technology
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they’re not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to...
by Calma | 15 August, 2020 | industry news
Brands have more and more information about consumers: their tastes, preferences, needs, desires, products they are interested in… The rise of Big Data, the greater access to user data through the Internet and this better knowledge of the user has led to the...
by Calma | 10 July, 2020 | market research, research, technology
There’s no doubt that Artificial Intelligence is already present in many fields and industries as something real and tangible that has entered our lives Although still in an initial phase, experts point out that it will entail a new technological revolution of...
by Calma | 24 April, 2020 | company events, focus group, market research, research
Are you looking for market research facilities in Madrid or Barcelona? Are you unsure about whether it’s better to conduct studies in your own offices or to opt for specialized facilities? How important is the selection of our studio’s premises when it...
by Calma | 16 April, 2020 | COVID19, focus group, research, technology
There is no doubt that the Covid-19 crisis we are experiencing will mark a before and after in our way of working. It’s already doing so, even in our sector. Qualitative research in this period in which we find ourselves is suffering a sharp drop. And we are...
