Calma blog
Latest news from the industry, research, studies, opinions...
Focus groups: keys to choosing the ideal moderator
Are you organizing a focus group for your market research? To succeed, it is not only essential to select and recruit the right participants, but also to choose the perfect moderator. It will not only be responsible for setting the right tone in which the focus group...
Market research: how to design a customer satisfaction survey?
The customer satisfaction survey is a powerful tool that will help the brand to know and understand the customer better. Here are a few keys to successful design.
Workshops: also for market research?
Today we talk about market research workshops and the advantages of including them in a company’s research strategy.
Product testing in market research: what is it and how to carry it out successfully?
Looking for the perfect space to carry out a product test in Madrid and Barcelona? We tell you everything you need to know about this Market Research methodology.
Market research: How do you analyse consumer behaviour?
Market research focused on consumer behaviour helps us to define a more effective marketing strategy for our products/services. We analyse the different models of consumer behaviour.
Recruitment (II): channels for recruiting participants for market studies
Which channels are the most effective when it comes to recruiting participants for market research studies? Which ones ensure the success of our research? We analyze them in the following post.
Market research recruitment (I): the 4 keys to success in recruitment
What factors, criteria, steps and strategies should we take into account when recruiting for market research? We analyze what are the keys to ensure the success of our target.
