by Tadeo Lava | 4 November, 2022 | estudios de mercado madrid, face-to-face focus groups, focus group, focus group Madrid, focus group rooms barcelona, focus group rooms Madrid, focus groups Barcelona, market research, market research, market-research-recruitment, recluitment1, research
Are you organizing a focus group for your market research? To succeed, it is not only essential to select and recruit the right participants, but also to choose the perfect moderator. It will not only be responsible for setting the right tone in which the focus group...
by Tadeo Lava | 5 October, 2022 | consumer behavior, market research, market research, research
What do your customers think about your brand and your products or services? A question that is not easy for many companies to answer and yet is essential to be able to truly adapt to the needs and expectations of our customers. At this point, the customer...
by Tadeo Lava | 2 September, 2022 | company events, estudios de mercado madrid, market research, market research, research, workshop rooms
What is a workshop? What advantages does it offer to the company/brand? How does it apply to the field of Qualitative Research? At Calma we have been organising workshops for companies from different sectors for years, and we have the ideal spaces for this purpose....
by Tadeo Lava | 19 August, 2022 | estudios de mercado madrid, industry news, market research, market research, product test, research
Does your company carry out product testing as part of its Market Research strategy? Are you looking for a professional space where you can carry out a product test in Madrid and Barcelona? Today we talk about this methodology of Market Research and how it helps the...
by Tadeo Lava | 10 November, 2021 | consumer behavior, estudios de mercado madrid, market research, market research, research
All companies, in any sector, need to get to know their customers well and constantly analyse their purchasing behaviour. This is the only way to anticipate their needs and adapt their products and/or services to satisfy them. There is no doubt that developing a good...
by Tadeo Lava | 30 July, 2021 | ethnographic interviews, market research, market research, market-research-recruitment, research
As experts in recruiting participants for market research, at Calma we know that the selection of participants is key to the success of our research. In the previous post on recruitment for market research, we analyzed the bases and guidelines to take into account to...
by Tadeo Lava | 1 July, 2021 | face-to-face focus groups, focus group Madrid, focus groups Barcelona, market research, market-research-recruitment, recluitment1, research
There is no doubt that market research recruitment is key when it comes to approaching a new research project. But what factors, criteria and steps should we take into account when selecting participants? What strategies are the most appropriate to succeed in...
