by Calma | 8 January, 2020 | neuromarketing, research, technology
Have you ever heard of Eye-Tracking? Have you ever heard of Eye-Tracking? Our eyes have much more valuable information than we think, especially if we speak in terms of Market Research, where technological developments allow brands to know their customers and...
by Calma | 7 February, 2019 | focus group
The scene is surely familiar to you: a group of people sitting around a table offering their point of view (opinion, assessment) on a particular product or service. Meanwhile, in the viewing room (and thanks to a multidirectional mirror or Calm Screen), another group...
