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Information of interest that we consider useful to share
Product testing in market research: what is it and how to carry it out successfully?
Looking for the perfect space to carry out a product test in Madrid and Barcelona? We tell you everything you need to know about this Market Research methodology.
Consumer personality as a marketing strategy for brands
What is consumer personality-based marketing? What advantages does it offer brands? What ethical issues does it raise? We explain
Food and beverage industry: the new digital proximity consumer after the rise of e-commerce during confinement
Data from the IV Observatory on the Growth of Electronic Commerce in the Food and Beverage Industry highlight the rise of the digital proximity consumer. How are consumers behaving now and how will they do so in the future.
