by Calma | 19 August, 2022 | estudios de mercado madrid, industry news, market research, market research, product test, research
Does your company carry out product testing as part of its Market Research strategy? Are you looking for a professional space where you can carry out a product test in Madrid and Barcelona? Today we talk about this methodology of Market Research and how it helps the...
by Calma | 15 August, 2020 | industry news
Brands have more and more information about consumers: their tastes, preferences, needs, desires, products they are interested in… The rise of Big Data, the greater access to user data through the Internet and this better knowledge of the user has led to the...
by Calma | 2 July, 2020 | industry news
The confinement of recent months due to the COVID-19 pandemic has led to a significant rise in online purchases, especially in the food and beverage industry. But what’s going to happen now, in the new scenario? How is the consumer going to behave? What are the...
