by Calma | 22 January, 2021 | brands, market research, market research, research
Do Spanish companies tend to focus their strategies on their brands? What are the advantages for those that decide to do so? Do they achieve better results than those whose strategy does not focus on the brand? These are the questions that the study “Brand...
by Calma | 26 November, 2020 | ethnographic interviews, market research, research, technology
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they’re not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to...
by Calma | 10 July, 2020 | market research, research, technology
There’s no doubt that Artificial Intelligence is already present in many fields and industries as something real and tangible that has entered our lives Although still in an initial phase, experts point out that it will entail a new technological revolution of...
by Calma | 24 April, 2020 | company events, focus group, market research, research
Are you looking for market research facilities in Madrid or Barcelona? Are you unsure about whether it’s better to conduct studies in your own offices or to opt for specialized facilities? How important is the selection of our studio’s premises when it...
by Calma | 16 April, 2020 | COVID19, focus group, research, technology
There is no doubt that the Covid-19 crisis we are experiencing will mark a before and after in our way of working. It’s already doing so, even in our sector. Qualitative research in this period in which we find ourselves is suffering a sharp drop. And we are...
by Calma | 8 January, 2020 | neuromarketing, research, technology
Have you ever heard of Eye-Tracking? Have you ever heard of Eye-Tracking? Our eyes have much more valuable information than we think, especially if we speak in terms of Market Research, where technological developments allow brands to know their customers and...
