by Calma | 22 January, 2021 | brands, market research, market research, research
Do Spanish companies tend to focus their strategies on their brands? What are the advantages for those that decide to do so? Do they achieve better results than those whose strategy does not focus on the brand? These are the questions that the study “Brand...
by Calma | 26 November, 2020 | ethnographic interviews, market research, research, technology
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they’re not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to...
by Calma | 8 October, 2020 | COVID19, market research, market research
At Calma we work on face-to-face and online qualitative research in Madrid and Barcelona, and we thank our clients for their trust and support as we overcome together the challenges of this pandemic that we are currently experiencing. Qualitative research has been...
by Calma | 10 July, 2020 | market research, research, technology
There’s no doubt that Artificial Intelligence is already present in many fields and industries as something real and tangible that has entered our lives Although still in an initial phase, experts point out that it will entail a new technological revolution of...
by Calma | 2 June, 2020 | COVID19, market research
At Calma Research, we’ve included and modified every detail for the safety of all the people who access our facilities, both our clients as well as the participants in the market studies that are conducted in our viewing rooms. Consequently, our new action plan and...
by Calma | 24 April, 2020 | company events, focus group, market research, research
Are you looking for market research facilities in Madrid or Barcelona? Are you unsure about whether it’s better to conduct studies in your own offices or to opt for specialized facilities? How important is the selection of our studio’s premises when it...
