by Calma | 2 June, 2020 | COVID19, market research
At Calma Research, we’ve included and modified every detail for the safety of all the people who access our facilities, both our clients as well as the participants in the market studies that are conducted in our viewing rooms. Consequently, our new action plan and...
by Calma | 24 April, 2020 | company events, focus group, market research, research
Are you looking for market research facilities in Madrid or Barcelona? Are you unsure about whether it’s better to conduct studies in your own offices or to opt for specialized facilities? How important is the selection of our studio’s premises when it...
by Calma | 16 April, 2020 | COVID19, focus group, research, technology
There is no doubt that the Covid-19 crisis we are experiencing will mark a before and after in our way of working. It’s already doing so, even in our sector. Qualitative research in this period in which we find ourselves is suffering a sharp drop. And we are...
by Calma | 8 January, 2020 | neuromarketing, research, technology
Have you ever heard of Eye-Tracking? Have you ever heard of Eye-Tracking? Our eyes have much more valuable information than we think, especially if we speak in terms of Market Research, where technological developments allow brands to know their customers and...
by Calma | 28 March, 2019 | company events
On February 28, Leroy Merlin (the French multinational specialized in DIY, construction, decoration and gardening) presented its results for 2018 to the media. For this occasion, the company placed its trust in Calma Research, relying on the flexibility and...
by Calma | 18 February, 2019 | natural light
A few months ago, a study conducted by a company in the construction industry stated that natural light influences the mood of 82% of Spaniards, something that directly affects productivity when applied to the workplace. According to the survey data (which is part of...
by Calma | 7 February, 2019 | focus group
The scene is surely familiar to you: a group of people sitting around a table offering their point of view (opinion, assessment) on a particular product or service. Meanwhile, in the viewing room (and thanks to a multidirectional mirror or Calm Screen), another group...
