by Calma | 7 May, 2021 | company events, focus group rooms barcelona, rooms for filming videos, video rooms
A few days ago, we had the pleasure that the youtuber Ibai Llanos and his team chose our rooms and facilities in Barcelona to shoot some scenes of his new video Los Fichajes, which you can see below: We would like to thank you for your trust, your closeness and...
by Calma | 22 January, 2021 | brands, market research, market research, research
Do Spanish companies tend to focus their strategies on their brands? What are the advantages for those that decide to do so? Do they achieve better results than those whose strategy does not focus on the brand? These are the questions that the study “Brand...
by Calma | 26 November, 2020 | ethnographic interviews, market research, research, technology
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they’re not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to...
by Calma | 8 October, 2020 | COVID19, market research, market research
At Calma we work on face-to-face and online qualitative research in Madrid and Barcelona, and we thank our clients for their trust and support as we overcome together the challenges of this pandemic that we are currently experiencing. Qualitative research has been...
by Calma | 15 August, 2020 | industry news
Brands have more and more information about consumers: their tastes, preferences, needs, desires, products they are interested in… The rise of Big Data, the greater access to user data through the Internet and this better knowledge of the user has led to the...
by Calma | 10 July, 2020 | market research, research, technology
There’s no doubt that Artificial Intelligence is already present in many fields and industries as something real and tangible that has entered our lives Although still in an initial phase, experts point out that it will entail a new technological revolution of...
by Calma | 2 July, 2020 | industry news
The confinement of recent months due to the COVID-19 pandemic has led to a significant rise in online purchases, especially in the food and beverage industry. But what’s going to happen now, in the new scenario? How is the consumer going to behave? What are the...
