by Calma | 2 September, 2022 | company events, estudios de mercado madrid, market research, market research, research, workshop rooms
What is a workshop? What advantages does it offer to the company/brand? How does it apply to the field of Qualitative Research? At Calma we have been organising workshops for companies from different sectors for years, and we have the ideal spaces for this purpose....
by Calma | 10 November, 2021 | consumer behavior, estudios de mercado madrid, market research, market research, research
All companies, in any sector, need to get to know their customers well and constantly analyse their purchasing behaviour. This is the only way to anticipate their needs and adapt their products and/or services to satisfy them. There is no doubt that developing a good...
by Calma | 30 July, 2021 | ethnographic interviews, market research, market research, market-research-recruitment, research
As experts in recruiting participants for market research, at Calma we know that the selection of participants is key to the success of our research. In the previous post on recruitment for market research, we analyzed the bases and guidelines to take into account to...
by Calma | 26 November, 2020 | ethnographic interviews, market research, research, technology
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they’re not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to...
by Calma | 24 April, 2020 | company events, focus group, market research, research
Are you looking for market research facilities in Madrid or Barcelona? Are you unsure about whether it’s better to conduct studies in your own offices or to opt for specialized facilities? How important is the selection of our studio’s premises when it...
by Calma | 16 April, 2020 | COVID19, focus group, research, technology
There is no doubt that the Covid-19 crisis we are experiencing will mark a before and after in our way of working. It’s already doing so, even in our sector. Qualitative research in this period in which we find ourselves is suffering a sharp drop. And we are...
