by Calma | 26 November, 2020 | ethnographic interviews, market research, research, technology
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they’re not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to...
by Calma | 2 June, 2020 | COVID19, market research
At Calma Research, we’ve included and modified every detail for the safety of all the people who access our facilities, both our clients as well as the participants in the market studies that are conducted in our viewing rooms. Consequently, our new action plan and...
