by Calma | 10 November, 2021 | consumer behavior, estudios de mercado madrid, market research, market research, research
All companies, in any sector, need to get to know their customers well and constantly analyse their purchasing behaviour. This is the only way to anticipate their needs and adapt their products and/or services to satisfy them. There is no doubt that developing a good...
by Calma | 8 October, 2020 | COVID19, market research, market research
At Calma we work on face-to-face and online qualitative research in Madrid and Barcelona, and we thank our clients for their trust and support as we overcome together the challenges of this pandemic that we are currently experiencing. Qualitative research has been...