Calma blog
Latest news from the industry, research, studies, opinions...
Calma: Safe Spaces for Qualitative Research during Covid-19
What changes will qualitative research undergo after Covid-19? Face-to-face projects will resume. Our rooms are already prepared.
Eye-Tracking in market research. What advantages does it offer to brands?
Have you ever heard of Eye-Tracking? It is the new Neuromarketing tool used by brands to better understand the behavior of their customers and users. We tell you what it is and how it is carried out.
Leroy Merlin Press Conference: Report on 2018 Results
On February 28, Leroy Merlin (the French multinational specialized in DIY, construction, decoration and gardening) presented its results for 2018 to the media.
Natural Light: What Impact Does It Have on the Workspace?
A few months ago, a study conducted by a company in the construction industry stated that natural light influences the mood of 82% of Spaniards, something that directly affects productivity when applied to the workplace.
Qualitative Research: 5 Keys to Making Your Focus Groups Successful
The scene is surely familiar to you: a group of people sitting around a table offering their point of view (opinion, assessment) on a particular product or service. Meanwhile, in the viewing room (and thanks to a multidirectional mirror or Calm Screen), another group of professionals gathers all this information: evaluations, opinions, gestures, body language, etc.
