Calma blog
Latest news from the industry, research, studies, opinions...
Ibai Llanos at Calma Research’s Barcelona offices
A few days ago, we had the pleasure that the youtuber Ibai Llanos and his team chose our rooms and facilities in Barcelona to shoot some scenes of his new video Los Fichajes, which you can see below: We would like to thank you for your trust, your closeness and...
Market research: How important is it to focus on brand orientation in a company’s strategy?
Do Spanish companies tend to focus their strategies on their brands? What are the advantages for those that decide to do so? Do they achieve better results than those whose strategy does not focus on the brand? These are the questions that the study "Brand orientation...
Ethnographic interviews and ethnographic techniques: Do you know what they are and what role they play in research and market studies?
In previous posts, we talked about one of the most widely used techniques by companies and brands in terms of market research: focus groups. But they're not the only option when it comes to getting to know consumer tastes and behaviors. Today we are going to explore...
Market Research: the value of face-to-face studies
At Calma, we are committed to providing value to PHYSICAL PRESENCE in this phase of the pandemic through face-to-face studies and focus groups in Madrid and Barcelona. We have 100% safe spaces, with a strict protocol against COVID-19 to guarantee the safety of our clients, participants and team. In addition, we have the most innovative online tools and technologies, our own Streaming service, Chat, multi-verse screen…
Artificial Intelligence: what is it and what are its applications in Market Research?
Artificial Intelligence is already applied in many fields and industries, including Market Research. Are you aware of all its advantages in this field?
Specific action plan to access our premises: precautions and post-COVID19 protocol
How will market studies and qualitative research be carried out after the coronavirus? This is the post-COVID19 protocol and action plan that we will carry out at Calma Research.
Market Research Facilities: 5 Keys to Consider When Choosing the Perfect Space
How to get right when choosing the perfect space that meets all your expectations? These are the 5 keys that you must follow when finding the ideal room or space for your study or market research.
