by Calma | 16 April, 2020 | COVID19, focus group, research, technology
There is no doubt that the Covid-19 crisis we are experiencing will mark a before and after in our way of working. It’s already doing so, even in our sector. Qualitative research in this period in which we find ourselves is suffering a sharp drop. And we are...
by Calma | 7 February, 2019 | focus group
The scene is surely familiar to you: a group of people sitting around a table offering their point of view (opinion, assessment) on a particular product or service. Meanwhile, in the viewing room (and thanks to a multidirectional mirror or Calm Screen), another group...
