by Calma | 30 July, 2021 | ethnographic interviews, market research, market research, market-research-recruitment, research
As experts in recruiting participants for market research, at Calma we know that the selection of participants is key to the success of our research. In the previous post on recruitment for market research, we analyzed the bases and guidelines to take into account to...
by Calma | 1 July, 2021 | face-to-face focus groups, focus group Madrid, focus groups Barcelona, market research, market-research-recruitment, recluitment1, research
There is no doubt that market research recruitment is key when it comes to approaching a new research project. But what factors, criteria and steps should we take into account when selecting participants? What strategies are the most appropriate to succeed in...
by Calma | 24 April, 2020 | company events, focus group, market research, research
Are you looking for market research facilities in Madrid or Barcelona? Are you unsure about whether it’s better to conduct studies in your own offices or to opt for specialized facilities? How important is the selection of our studio’s premises when it...
by Calma | 8 January, 2020 | neuromarketing, research, technology
Have you ever heard of Eye-Tracking? Have you ever heard of Eye-Tracking? Our eyes have much more valuable information than we think, especially if we speak in terms of Market Research, where technological developments allow brands to know their customers and...
by Calma | 7 February, 2019 | focus group
The scene is surely familiar to you: a group of people sitting around a table offering their point of view (opinion, assessment) on a particular product or service. Meanwhile, in the viewing room (and thanks to a multidirectional mirror or Calm Screen), another group...
