by Calma | 10 November, 2021 | consumer behavior, estudios de mercado madrid, market research, market research, research
All companies, in any sector, need to get to know their customers well and constantly analyse their purchasing behaviour. This is the only way to anticipate their needs and adapt their products and/or services to satisfy them. There is no doubt that developing a good...
by Calma | 15 August, 2020 | industry news
Brands have more and more information about consumers: their tastes, preferences, needs, desires, products they are interested in… The rise of Big Data, the greater access to user data through the Internet and this better knowledge of the user has led to the...
by Calma | 10 July, 2020 | market research, research, technology
There’s no doubt that Artificial Intelligence is already present in many fields and industries as something real and tangible that has entered our lives Although still in an initial phase, experts point out that it will entail a new technological revolution of...
by Calma | 2 July, 2020 | industry news
The confinement of recent months due to the COVID-19 pandemic has led to a significant rise in online purchases, especially in the food and beverage industry. But what’s going to happen now, in the new scenario? How is the consumer going to behave? What are the...
