by Calma | 2 September, 2022 | company events, estudios de mercado madrid, market research, market research, research, workshop rooms
What is a workshop? What advantages does it offer to the company/brand? How does it apply to the field of Qualitative Research? At Calma we have been organising workshops for companies from different sectors for years, and we have the ideal spaces for this purpose....
by Calma | 10 November, 2021 | consumer behavior, estudios de mercado madrid, market research, market research, research
All companies, in any sector, need to get to know their customers well and constantly analyse their purchasing behaviour. This is the only way to anticipate their needs and adapt their products and/or services to satisfy them. There is no doubt that developing a good...