by Calma | 15 August, 2020 | industry news
Brands have more and more information about consumers: their tastes, preferences, needs, desires, products they are interested in… The rise of Big Data, the greater access to user data through the Internet and this better knowledge of the user has led to the...
by Calma | 8 January, 2020 | neuromarketing, research, technology
Have you ever heard of Eye-Tracking? Have you ever heard of Eye-Tracking? Our eyes have much more valuable information than we think, especially if we speak in terms of Market Research, where technological developments allow brands to know their customers and...
