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Consumer personality as a marketing strategy for brands

Consumer personality as a marketing strategy for brands

by Calma | 15 August, 2020 | industry news

Brands have more and more information about consumers: their tastes, preferences, needs, desires, products they are interested in… The rise of Big Data, the greater access to user data through the Internet and this better knowledge of the user has led to the...
Food and beverage industry: the new digital proximity consumer after the rise of e-commerce during confinement

Food and beverage industry: the new digital proximity consumer after the rise of e-commerce during confinement

by Calma | 2 July, 2020 | industry news

The confinement of recent months due to the COVID-19 pandemic has led to a significant rise in online purchases, especially in the food and beverage industry. But what’s going to happen now, in the new scenario? How is the consumer going to behave? What are the...
Eye-Tracking in market research. What advantages does it offer to brands?

Eye-Tracking in market research. What advantages does it offer to brands?

by Calma | 8 January, 2020 | neuromarketing, research, technology

Have you ever heard of Eye-Tracking? Have you ever heard of Eye-Tracking? Our eyes have much more valuable information than we think, especially if we speak in terms of Market Research, where technological developments allow brands to know their customers and...

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