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Calma: espacios seguros para la investigación cualitativa durante el Covid-19

Calma: espacios seguros para la investigación cualitativa durante el Covid-19

por Calma | 16 abril, 2020 | COVID19, focus group, Investigación, tecnología

No hay duda de que la crisis del Covid-19 que estamos viviendo va a marcar un antes y un después en nuestra forma de trabajar. Ya lo está haciendo, también en nuestro sector. La investigación cualitativa en este periodo en el que os encontramos sufre una fuerte caída....
Investigación Cualitativa: 5 claves para conseguir que tus focus groups tengan éxito

Investigación Cualitativa: 5 claves para conseguir que tus focus groups tengan éxito

por Calma | 7 febrero, 2019 | focus group

Seguro que la escena te resulta familiar: un grupo de personas sentadas alrededor de una mesa ofrecen su punto de vista (opinión, valoración) sobre un producto o servicio concreto. Mientras, en la sala de visionado (y gracias a un espejo multidireccional o pantalla...

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