by Calma | 30 July, 2021 | ethnographic interviews, market research, market research, market-research-recruitment, research
As experts in recruiting participants for market research, at Calma we know that the selection of participants is key to the success of our research. In the previous post on recruitment for market research, we analyzed the bases and guidelines to take into account to...
by Calma | 1 July, 2021 | face-to-face focus groups, focus group Madrid, focus groups Barcelona, market research, market-research-recruitment, recluitment1, research
There is no doubt that market research recruitment is key when it comes to approaching a new research project. But what factors, criteria and steps should we take into account when selecting participants? What strategies are the most appropriate to succeed in...
