by Calma | 1 July, 2021 | face-to-face focus groups, focus group Madrid, focus groups Barcelona, market research, market-research-recruitment, recluitment1, research
There is no doubt that market research recruitment is key when it comes to approaching a new research project. But what factors, criteria and steps should we take into account when selecting participants? What strategies are the most appropriate to succeed in...
by Calma | 7 February, 2019 | focus group
The scene is surely familiar to you: a group of people sitting around a table offering their point of view (opinion, assessment) on a particular product or service. Meanwhile, in the viewing room (and thanks to a multidirectional mirror or Calm Screen), another group...
