The setting in which a qualitative research project is carried out is key to ensuring its success



At Calma we know this. That is why we are committed to offering our clients the most exclusive and carefully designed spaces for their qualitative research projects in Madrid and Barcelona.


Our viewing rooms and premium spaces offer (both the client and the participant) a professional environment, but also a close, comfortable, modern and equipped with the latest technology (high-resolution cameras, multiverse screen, HD streaming, FocusVision, etc.).

In addition, our qualitative research spaces in Madrid have an exceptional location: in the heart of the capital and with magnificent views of the Santiago Bernabéu Stadium from two large terraces.

Within qualitative research, we also offer our clients the Recruitment and Recruitment of Participants. We have our own database and we carry out 100% personalised recruitment for each project, always with the aim of guaranteeing its success.

Multidirectional Mirror Room Madrid
Multidirectional mirror rooms for market studies

We adapt 100% to your qualitative research projects

If there is one thing that characterises our premium rooms and spaces for market research and qualitative research, it is undoubtedly their versatility. Our clients can select and completely customise the space, depending on the project or study to be carried out.

Our rooms are fully transformable, both in terms of space and utilities. Spaces where natural light is one of the main protagonists, with large windows and two spectacular terraces with the best views of Madrid. These are the perfect rest area when it’s time to take a break, have a coffee and enjoy a pleasant conversation before returning to work.

Qualitative research rooms in Madrid and Barcelona
Kitchen Product test lab


All of Calma’s premium spaces in Madrid are perfectly adapted to any qualitative research project: from meetings and in-depth interviews to focus groups, duos, triads, work shops, product testing, usability testing…

We also have fully-equipped laboratory kitchens with ovens, refrigerators, etc. The ideal space to carry out a product test.

Just tell us what your qualitative research project consists of and we will design the perfect space for it. 100% adapted to your needs and objectives.

Covid-19 protocol: 100% secure qualitative research

As has happened in many other sectors, Covid19 has marked a before and after when it comes to working on qualitative research projects. From the outset, the health and safety of our clients and panelists has always come first.

Therefore, we have included and modified every detail for the safety of all persons accessing our facilities, and we have designed a rigorous COVID19 protocol in order to ensure everyone’s safety. You can access this protocol by clicking here.

Qualitative face-to-face studies Covid19
Focus group live with FocusVision

Qualitative Research and Recruitment Experts

If you want to guarantee the success of your qualitative research project in Madrid and Barcelona, discover Calma’s spaces. We are specialists in Fieldwork and pioneers in innovation and technology in the field of Market Research in Barcelona and Madrid. More than 25 years of experience behind us.

Come and meet us or contact us and we will inform you of all our services, advising you without obligation.

Calma: spaces that become experiences. Come to discover them

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